CORPORATE PROFILE
More than two decades ago, a group of Filipino engineers and roofing business practitioners saw an opportunity to fulfill the urgent need for shelter in the country and banded together to form a team. With a combined potent synergy of intellect and passion, they created COLORSTEEL.
Committed to provide a dependable roof for every home and business, COLORSTEEL has been producing high quality pre-painted long span roofing, framing, decking and cladding products and services.
Whether it be for residential, commercial and industrial application, COLORSTEEL provides the most practical solution for different roofing needs that enables and empowers you to enjoy the present and to prepare for whatever tomorrow brings.
Corporate Values
CORPORATE VISION
Colorsteel will be known as the steel institution of quality and affordable complete roof systems and decking products and services available all over the Philippines.
CORPORATE MISSION
To rollform excellent profiles of roofing, framing, cladding, and decking products at a very competitive price using the highest quality standards of raw materials.
To seek customer satisfaction by providing outstanding services in the delivery and installation of all company products.
CORPORATE PHILOSOPHY
- We are primarily concerned with the welfare and progress of our customers, suppliers, employees, and stockholders.
- We strive for excellence and leadership in the industry.
- We strive to become one of the best-run companies in the Philippines.
- We contribute to the well-being of our brothers and sisters in the community.
- We offer the fruits of our labor to God, to our family, and to our country.
5-PILLAR COMMITMENT
Committed to provide a dependable roof for every home and business, Colorsteel has been producing high quality prepainted long span roofing, framing, decking, and cladding products and services for more than two (2) decades since its establishment in 1994.
In its 20th year, the deeper challenge of establishing itself as "The Steel Institution. ABOVE ALL." continues along with the task of fulfilling its commitment to its customers, suppliers, employees, and stockholders.
Guided by its 5-Pillar Commitment, Colorsteel continuously fuels itself with youthful determination and a relentless passion to provide quality and affordable roofing and framing systems all over the country.
-
BOARD OF DIRECTORSTHE MANAGEMENT TEAMEngr. Ariel C. ChavezMr. Wilson A. GuadoEngr. Pablito M. GregoreEngr. Jose Rey S. BatomalaqueEngr. Mario Dennis L. Lumpay- Registered Civil Engineer (AdU)
- Master in Business Administration
(Ateneo)
- Sales Engineer / Installation
Manager - Jacinto Iron & Steel
Sheets Corporation (1992-1994)
- Estimator/Installation Supervisor
- Philsteel/Philmetal (1988-1992)
- 20 years of extensive experience
& expertise in Engineering &
Installation ManagementExecutive Profile:Executive Profile:Executive Profile:Executive Profile:Executive Profile:- BS Civil Engineering (NU)
- Sales Engineer / Installation
Supervisor - Jacinto Iron & Steel
Sheets Corporation (1992-1994)
- 20 years of extensive experience
in Sales,Engineering and
Procurement
- Registered Civil Engineer
(Mapua)
- Master in Business
Administration (Ateneo)
- Sales Engineer / Operations
Manager - Jacinto Iron & Steel
Sheets Corporation (1992-1994)
- 20 years of extensive experience
in Sales and Production
Operations- Registered Civil Engineer
(Cebu Central College)
- Sales Engineer / Sales
Supervisor - Jacinto Iron & Steel
Sheets Corporation (1992-1994)
- 20 years of extensive experience
in the field of Sales
- Registered Civil Engineer (UP Dil)
- Master of Management (UP Clark)
- Board of Director - Philippine Iron
& Steel Institute (2006 to Present)
- 20 years of extensive experience
in organizing, management and
R & D in steelforming business
- R & D Engineer - Jacinto Iron &
Steel Sheets Corp. (1992-1994)Ms. Juliet Castro-Cabatingan, MBAMs. Jocelyn C. EstrellaMs. Myra V. SobrevegaExecutive Vice PresidentGeneral ManagerAssistant General ManagerExecutive Profile:Executive Profile:Executive Profile:- With MBA units (Angeles University Foundation)
- BS Architecture (Don Honorio Ventura College
of Arts and Trade)
- 20 years of extensive experience in the field of Sales
-With MBA units (Ateneo Graduate School of Business
- BS Civil Engineering (Far Eastern University)
- 20 years of extensive experience in the field of Sales
and Procurement- MBA Middle Management
(Ateneo Graduate School of Business)
- BS in Business Ad - Marketing
(University of the East)
- Executive Vice President - Colorsteel Holdings Inc.
(2015 - Present)
- General Manager - Colorsteel Systems Corporation
(1997 - 2006)









1994
Colorsteel Systems Corporation was founded on December 16, 1994 as a trading company of prepainted long span
steel roofing and roof engineering services. It started its operations in January 1995 with its base located in Makati City.
1995
In anticipation of the vast growth in Central Luzon, Colorsteel established its first sales office in San Fernando Pampanga on June 19,1995.
2000
To solidify its presence in the roofing industry, Colorsteel implemented its strategic plan to enter into rollforming operations of its own. It established its rollforming plant in San Fernando, Pampanga in March 2000.
2005
Inspired by its accomplishments for the past 10 years, Colorsteel embarked in expanding its coverage. It established warehousing operations in Lipa, Iloilo, Davao, and La Union as well as sales offices in Urdaneta City and Cavite.
2006
Philippine Steelframing Corporation was organized on November 18, 2006 as an affiliate company to focus in the fabrication of quality and guaranteed galvanized framing systems.
2008
It was in 2008 when Colorsteel started its rollforming operations in Iloilo to further improve its presence in Panay and Negros areas. Colorsteel began to establish its business relation with world class foreign suppliers of prepainted and galvanized coils. During the end of this period, Colorsteel managed to import almost 100% of its raw materials.
2013
On October 08, 2013, Colorsteel Cebu Rollforming Plant was officially opened with complete product lines. It will likewise serve as the company’s hub for Visayas and Mindanao operations. Bohol and Tacloban sales offices were subsequently established.
2014
Colorsteel marked another milestone as it reached its 20th founding anniversary on December 16, 2014. Colorsteel has become one of the fastest growing major players in the roofing industry through the unwavering support of its industry partners.
2017
Colorsteel now operates 31 sales branches and 7 rollforming plants nationwide as it pursues its vision of bringing its products to the entire Philippines. The company continuously grows as a professional organization and as a major player in the roofing industry.